Your logo design is a crucial element to consider when creating your company branding. The reason why it is so important is that it will represent your business once it goes live to the world.
Your logo is talking behind your back! Make sure it’s sending the right message by diving into the psychology of your logo’s design. Also a logo can be described as the face of a company. Quite often, it’s the first thing that a potential customer will notice about your business. A logo is much more than just an image; it is a point of recognition for clients and an important foundation for the branding of your company. It is often said that customers form an opinion about a company within seconds. A well-designed logo is an easy way to convey to potential customers that your business is professional, trustworthy, and provides quality goods or services.
Where to Use Your Logo
Your logo should be printed on all your promotional materials, letterhead and business cards. It should be on your company's website and can be attached to all company emails. Your logo should be visible on all exterior store signage and within your store as well.
What is the Importance of Logo in Salon Business?
Mainly client used to focus on the image. How people view your brand is just as important as how they see themselves in your clothes. When looking for your services, your customers are also interested in the image. Do not define the image of your salon as you think it should be; define your target customer and create an image that will appeal to that customer. You want customers to really click with you, who appreciate your services, are happy to spend money, and who will spread the word to friends.
And in the salon industry, which is all about human contact and beauty, that’s exactly what we don’t want.
Logo is the heart and soul of your business. It’s how you express yourself. It's almost like defining a person. If your salon were a person, how would she or he dress, talk, act, and think? As:
1) Firstly it grabs attention
2) It makes a strong first impression
3) Its the foundation of your brand identity
4) It should be visual and memorable
5) It separates you from competition
6) It support Brand Loyalty
Tips for Making Your Logo Best out of Best
Make it simple
If your logo isn’t memorable, then it isn’t effective. The best and most effective logos are unique and leave a lasting impression. After all, what good is a company or brand if you can’t remember who they are? Memorable logos are simple logos. There’s nothing fussy about McDonald’s golden arches, Apple’s apple, or Nike’s tick. The simplicity is what you need to keep in mind at all times when creating a logo. The reason for this is the fact that your logo will have to be in different kinds of environment, so its needs to be universal. And simplicity is always universal. Whether it is a mobile phone desktop, billboard or a vehicle, your logo has to fit well. Logos that are too complex are just not compatible with the rest of the environment. Another argument for a simple logo is that it is easier for the viewers to remember it. Flashy, overdone logos will only distract the viewers from the purpose of the logo – to represent a specific brand.
A good designer knows there’s always room for improvement. This means you should give your logo a try on different backgrounds and in different settings, and scale it up and down for maximal visibility. It may turn out that a simple black and white logo is the best option you’ve got!
Another challenge for a designer in charge will be to create a logo that looks equally well wherever it appears, which means the designs should be adaptable, and look nicely on all sorts of branding materials. We remind you once again: The simplest ideas often turn out to be the best ones!
Choose the perfect color
Choosing a color for your logo design is an important choice when building a business and brand name. Before you can choose the colors for your logo design, you first need to work out what each color means and how it matches with your overall brand identity and voice.
This is because every color you choose can give different impressions to your audience and viewers.
For example Yellow represents optimism, warmth, and clarity. Orange represents confidence and is an excellent color for grabbing people's attention. Red represents urgency, sexy, exciting and passion. Purple represents royalty and trust. Blue represents strength and calmness. Green represents growth and money. Black and white represents elegance, sophistication, and class. The number of colors you use on your logo is really up to you. Too many shades together can cause an overwhelming and sometimes cheap appearance. 2 to 3 colors are generally what most brand names use. By taking the time to select a color, you can ultimately create a powerful brand name that drives appeal and results for your salon business.
Choose the perfect font
Fonts imply a tone of voice and help evoke a feeling or emotion related to your business. What tone of voice does this logo convey above? Silly, funny, nonprofessional. The wrong choice can be devastating for your company. You need to select a font face or family that conveys elegance, beauty, and sophistication. There are several options that you will need to consider, depending on the type of logo you are looking for. Logo designs are often created with a flowing script. This typography style conveys elegance and charm. It also gives an almost otherworldly feel to the design, allowing you to continue in a similar way with the rest of the logo. Another option when considering the typography is to go with a more modern feel.
Consider the Ultra beauty logo. This design uses a very simple, modern, sans serif typeface. It conveys modern beauty in a completely different way than a script font, but the simple and clean design is appealing to young enthusiasts
Tagline for your salon
A Tagline is a phrase that says about your company or what your company does. It is very important. If your face = logo then tag line = character. You have beautiful Logo but your tagline is poor, no one will avail your business. People will understand that your business or brand is poor or good with the help of your tag line. So make a catchy and positive tagline. It is short phrase that says what your business does. More importantly, a good tagline points out the benefits of what you do. Add a touch of personality and attitude. When designing your salon business cards, consider your salon name, logo, and tagline as one package. They should give a similar message that works together!
Unique from all
Uniqueness is what every business wants. Your logo must have unique feature. If you want that whenever people see your logo will immediately associate it with your salon then your logo has something that makes it look unique. To achieve this you should get inspiration from your brand identity. For example, if you offer hair cutting you might want to show scissors & comb? The purpose of this is to a) make your logo distinct to you; b) give an idea of what unique offer you have; and c) make you logo tell some story that makes your brand interesting.
Logo also took time to gain popularity. Logos won’t become instantly iconic, even if you’ve designed the most beautiful combination of vectors. It depends on the product’s success and the market in which it exists. Every salon or brand is different and your audience and customer base is fairly unique. For this reason, you need to understand who your customers are and who your demographic target is. When you understand them, you will be able to more easily create a logo that will resonate with the customer. This is particularly important in a creative and subjective area.
If you are working with mostly male customers, design choices are different from what would be typically be used for a female-focused brand. In addition, if your company’s brand is well-known for being high-class and expensive, busy or cluttered design choices could seem cheap or lower-end than what you’re going for. When you understand your customers, you’re able to make the right design choices to fit everyone’s needs.
Once you’ve chosen the style of your logo, you’ve determined the branding direction for all other promotional materials, including your business card, resume, portfolios, social media pages, and even user icons. In a single tiny visual package you’ll be showing the world who you are, and what you’re doing the best.